Helio Pie

My Role:

UX designer, Customizing pages

Context:

Team project at Helio Training

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Software used:

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Lopico

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This project was intended to identity user pain-points within the mobile ordering process for a pizza in general. We wanted to incorporate several suggestions, prompted through user surveys and interviews, to create an ordering experience that was more efficient and simple than the users’ past experiences.

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Users & audience:

The user-types spanned from internal stakeholders down to the pizza-loving millennials that just want a new place to experience good eats and good vibes.

Lopico doesn’t care about your political status, social status, where you were born or who you love. They strive to provide an atmosphere that appeals to whoever walks in the door or places an order.

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Before the any good project a good style guide helps keep everything on track .

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Company details:

Lopico is a stand-alone pizzeria based in the heart of the Salt Lake City, UT. With a bit of hipster flair, Lopico prides itself in marching to the beat of its own drum--through always-fresh-never-frozen organic ingredients that can be tailored to particular diet lifestyles and house-made specialty pizzas that you can only find here. Whether you are ordering at our counter and eating on-site or taking advantage of the mobile ordering platform from the comfort of your rich mahogany chair, we at Lopico want you to experience a different kind of connection with your food--an experience that makes you wonder why you didn’t track us down sooner.

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After gathering all the data from our survey we hosted we worked out this user flow system to help decrease the amount of steps the user would have to go through during the ordering process.

Eva example a 20-something single female who would willingly live in the mountains if it wasn’t for her full-time gig doing Graphic Design. Besides being a self-proclaimed connoisseur of pizza, she just a place to chill while she updates her IG page and scouts out the next half-day hike on her bucket list. She doesn’t do complicated and wants to SEE what she's ordering because she eats with her eyes first--mouth second.

Tim a 31, has a 4-legged child who barks and is oh-so proud of his plump salary. Even though Tim works traditional hours, he likes a non-traditional experience when it comes to his food. Sure, most of his nights involve being parked in front of his 70” TV, rocking the gamer headset and trying NOT to get schooled at Halo by a 9 year old with the mouth of a sailor, but a place to hang with buds or bring a special lady-friend is as sweet of a perk as obtaining Killionaire status thrice in one night.

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These low fidelity mock ups are a great way to brainstorm idea and layout. Also to work through the flow of the application.

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Roles & Responsibilities

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I worked with a team of four during this project. We created a Trello board to help keep track of the project objectives and to delegate tasks accordingly. Additionally, we worked on our project through Figma which is where most of our collaboration took place and we thankfully were able to do much of the work face-to-face in class.

I was responsible for the customizing the pizza options.

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My responsibilities

Scope & Constraints:

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The scope of the project remained pretty consistent but we were presented with an in-project addition that the stakeholders wanted to see implemented which had to do with current UX trends--more specifically an integration of A/R.

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